“Money makes the world go round”. That seems true when it comes to providing support for older folk, and with service provider organisations in the aged care sector. The competition for limited dollars extends into the donations area, where organisation compete for scarce dollars available. Many organisations ask: “How do we attract donations to our organisation rather than the competition?”
From a donor perspective, questions that might make an organisation more interesting might be:
- What do people have besides money that they would happily share with our organisation?
- What would be possible if we collaborated with our competition instead? What could that generosity help both of us accomplish?